Last month, I had the privilege of attending the Design Matters 24 Conference in Copenhagen—a vibrant gathering of creative minds, industry leaders, and designers shaping the future of our craft. Design Matters is known for exploring the edge of innovation in design, and this year’s themes were no exception. From rethinking our evolving roles as designers in a tech-driven world to demonstrating the impact of design on business and society and embracing sustainable practices, the event was a deep dive into what matters most in design today. Here are the key takeaways that continue to resonate with me.
The Designer’s Evolving Role
In an era where AI and technology are transforming how we work, the question of what defines us as designers is more pressing than ever. At Design Matters, we explored the shifting boundaries of our craft and how designers can stay authentic while embracing new tools. The discussions challenged us to see ourselves not just as creators of visuals but as problem-solvers and storytellers, navigating a space where technology empowers and disrupts in equal measure. These conversations left me reflecting on how I can grow alongside these changes while staying true to the essence of design—creativity and connection.
Demonstrating the Value of Design
The theme “There’s No Planet B” reminded us of our responsibility as designers to create more sustainable and ethical solutions. The conversations went beyond buzzwords, diving into the practical ways we can make an impact—whether by reducing digital waste, designing products with a smaller environmental footprint, or rethinking user experiences to align with sustainable goals. As designers, our choices have far-reaching implications, and it was empowering to see how we can use our work to spark awareness and action for a better future.
Designing with Responsability
Another essential point raised was how we define our audience. Traditionally, audiences are segmented by age, gender, or general interests. However, the workshop encouraged us to think beyond those categories and focus on what drives and concerns people. In other words, designing with deep empathy and acknowledging the diversity of experiences and realities in the world.
Personal Takeaways
Looking back on the experience, I feel both challenged and inspired. The sessions on AI, authenticity, and sustainable design have given me new perspectives that I can’t wait to weave into my work. The conference opened my eyes to what’s possible and reminded me of the values that guide us as designers. I walked away feeling that, as a community, we’re moving toward a future where design isn’t just beautiful—it’s meaningful, impactful, and responsible.
Final Reflection
Design Matters 24 showcased our community's incredible potential to adapt, innovate, and lead. It highlighted the importance of staying curious, connected, and committed to creating value beyond aesthetics. Reflecting on the insights and conversations, I’m inspired to carry these lessons forward and share them with others. If you’re a designer seeking inspiration and growth, this event is worth putting on your radar.
What aspect of design inspires you the most right now?
Evolving with technology and AI
Proving the value of design to businesses
Creating sustainable and ethical solutions
Connecting with designers and learning from the community
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